A2 RW Midterm Review · Midterm Review

1Storytelling is a powerful tool used by companies to sell goods and services. Facts simply give information, but stories show us why the facts matter. When we relate to how a product or service has affected someone personally, the product becomes more valuable and meaningful. As a result, we are more likely to buy it.

2There are many ways that businesses can share their story. For instance, some post photos on Instagram of real people using their products. Others create podcasts with famous people talking about why they love using the product or service. In addition, the “About” page on a company’s website is a good place to include information about the owners and employees, a description of how the business was started, and information about how the company supports the community. Video is probably the most effective way for companies to share or convey a story because companies can share it on social media, the Internet, and television. Commercials are a great example of how companies use video to reach many people.

3In Kenya, the telecom company, Safaricom™, uses commercials to persuade people to use the mobile payment system, M-Pesa™. In one commercial, a man who is working in an office looks at a picture of his parents on his desk. He smiles and pulls out his phone. Then he sends them money, using M-Pesa. Next, the parents are shown working in their garden when they receive a text from M-Pesa about the money transfer. They look very happy as they leave to go to a Safaricom shop to get their cash. Commercials like this one are effective because they tell a story that people can relate to.

4Companies know that they have a greater chance of success if people connect to the story of their business or product. For this reason, it’s important that businesses know what their customers need so that they can create a story that is meaningful to them. Like Safaricom, many companies have achieved great success by using the tool of storytelling.

1Storytelling is a powerful tool used by companies to sell goods and services. Facts simply give information, but stories show us why the facts matter. When we relate to how a product or service has affected someone personally, the product becomes more valuable and meaningful. As a result, we are more likely to buy it.

2There are many ways that businesses can share their story. For instance, some post photos on Instagram of real people using their products. Others create podcasts with famous people talking about why they love using the product or service. In addition, the “About” page on a company’s website is a good place to include information about the owners and employees, a description of how the business was started, and information about how the company supports the community. Video is probably the most effective way for companies to share or convey a story because companies can share it on social media, the Internet, and television. Commercials are a great example of how companies use video to reach many people.

3In Kenya, the telecom company, Safaricom™, uses commercials to persuade people to use the mobile payment system, M-Pesa™. In one commercial, a man who is working in an office looks at a picture of his parents on his desk. He smiles and pulls out his phone. Then he sends them money, using M-Pesa. Next, the parents are shown working in their garden when they receive a text from M-Pesa about the money transfer. They look very happy as they leave to go to a Safaricom shop to get their cash. Commercials like this one are effective because they tell a story that people can relate to.

4Companies know that they have a greater chance of success if people connect to the story of their business or product. For this reason, it’s important that businesses know what their customers need so that they can create a story that is meaningful to them. Like Safaricom, many companies have achieved great success by using the tool of storytelling.

1Storytelling is a powerful tool used by companies to sell goods and services. Facts simply give information, but stories show us why the facts matter. When we relate to how a product or service has affected someone personally, the product becomes more valuable and meaningful. As a result, we are more likely to buy it.

2There are many ways that businesses can share their story. For instance, some post photos on Instagram of real people using their products. Others create podcasts with famous people talking about why they love using the product or service. In addition, the “About” page on a company’s website is a good place to include information about the owners and employees, a description of how the business was started, and information about how the company supports the community. Video is probably the most effective way for companies to share or convey a story because companies can share it on social media, the Internet, and television. Commercials are a great example of how companies use video to reach many people.

3In Kenya, the telecom company, Safaricom™, uses commercials to persuade people to use the mobile payment system, M-Pesa™. In one commercial, a man who is working in an office looks at a picture of his parents on his desk. He smiles and pulls out his phone. Then he sends them money, using M-Pesa. Next, the parents are shown working in their garden when they receive a text from M-Pesa about the money transfer. They look very happy as they leave to go to a Safaricom shop to get their cash. Commercials like this one are effective because they tell a story that people can relate to.

4Companies know that they have a greater chance of success if people connect to the story of their business or product. For this reason, it’s important that businesses know what their customers need so that they can create a story that is meaningful to them. Like Safaricom, many companies have achieved great success by using the tool of storytelling.